SocioON Pakistan first National social media attended the launch ceremony of fashion collection “Nocturnity” – a spell binding collection that takes inspiration from the old charm of witchcraft and celebrates dramatic fashion with a twist, created by the maestro Mr Sameer Karasu at Peerus café in Lahore.

The designer Mr Karasu told SocioON team that his vision is to provide his customer with a unique aesthetic design rooted in tradition with a twist which cannot be often found in the market.

His indigenous design philosophy is to homage the sub-continent and its diverse cultures that originate as our heritage.  Mr Karasu collection conceives the act of dressing oneself as an effort to tell a story about one’s self – who you are, where you come from and what your potential is.

Therefore, through his luxurious fabrics, brilliant craftsmanship and impeccable prints they evoke a profound sense of distinctiveness that is sure to captivate the heart of many of his clients.

His collection is based upon artisanal embroidery and indigenous fabrics that have always been the heart of Pakistan’s textile region. Beautiful Kashmiri paisleys, lotus flowers and artisanal embroideries are a keystone of his designs. The color palette of his dresses is ideal for the upcoming festive season-from nude beiges and tangerine oranges to bright pinks and seaweed green.

Sameer Karasu told SocioON team that: “I believe in the superior quality of my dresses, and my distinct embellishments and unique design and aesthetic sense places me a notch above the rest. My collection is designed with all my love, and I hope my design philosophy will be understood and welcomed by the consumer.”